Customer Experience for Email Marketing

Strategic Communication for your business, well duh! But a seemingly small detail has forced a disconnect from a potential customer. Let me explain.

I signed up for a valuable online event with my primary email, so I would see the registration details with ease. Then I was automatically ‘subscribed’.

The problem: I use a different email address for digital marketing to keep my primary email easier to manage.

So today, I tried to stay connected and informed, however, this company only gave me the option to disconnect. I could only unsubscribe. So, I did and let them know why.

“You don’t give me an opportunity to update my subscription. I want to change my email address to a different one and continue to receive information, but I can’t. I have to unsubscribe and re-subscribe. But I won’t do that because I have to hunt it down.”

If you’ve read this far, then I hope you will review your outgoing communications and other experiences to bring clients and customers in. Make it easy and inviting.

If your review shows it’s bumpy to connect or work with you, then review your systems and start there instead.